Lee Busch Design Inc. | Collateral


Lee Busch Design Inc.	web design graphic design		branding and corporate identity	ecommerce and e-business consulting

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		Client: Brigham & Women's Hospital Category: Health Care Description: Fundraising Brochures for a division of Brigham & Women's Hospital that delivers care to impoverished and underserved populations throughout the world.




			Client: Brigham & Women's Hospital, Newborn Intensive Care Unit Category: Health Care Description: Honest, emotional photography combined with delicate duotones on satin paper evoke a powerful response to honor this most remarkable of intensive care units, its patients and staff.




	Client: Workscape Category: B2B Services, Technology Description: Workscape provides human resources and benefits management via a sophisticated web-based portal. Lee Busch Design helped them launch successfully by creating the corporate identity and branding strategy, tag line, corporate web site, a wide variety of printed marketing materials, and a trade show booth.




		Client: Centage Corporation Category: Software, Technology Description: Centage Corporation publishes the industry-leading Budget Maestro enterprise financial analysis software package. Lee Busch Design rebranded both the company and the packaging as the foundation of a major product upgrade and brand re-launch. Other services included branding, web site and software interface consulting and design, printed marketing materials, and trade show booth.




		Client: Centage Corporation Category: Software, Technology Description: A datasheet and collateral system to support Centage's new Budget Maestro brand.




		Client: Innovation Associates Category: Consulting, Business Services Description: Collateral system for a business management consultancy, focusing on achieving success through motivation based on personal aspiration.




		Client: Spirit Technologies Category: Consumer Goods, Technology Description: Spirit Technologies specialized in external hard drive and CD storage for personal computers. This line of packaging is theme- and color-keyed by product to enhance recognition and improve product selection and restocking. Custom photography with evocative themes created a premium brand perception. Services included logo design, consumer packaging and marketing materials.




			Client: Spirit Technologies Category: Consumer Goods, Technology Description: Brochure describing the advantages of Spirit's retail products and packaging to resellers.




		Client: Tapestry Associates Category: Health Care Description: Brochure for a holistic, naturopathic and chiropractic health clinic. Natural tones, recycled uncoated paper and organic imagery tell the story.




		Client: Cambridge Electronics Category: Technology, Services Description: Brochure for a local computer and broadcast technology reseller.




		Client: SoftKey International Category: Software, Consumer Products Description: Consumer packaging for photo retouching software. Lee learned how to use the software and employed it to create the product images and examples on the fold-out flap.




		Client: Kelson Category: Business Management Services, Health Care Description: Kelson partners with small group medical practices to provide professional management services. Their name is derived from the "Keelson", which is the primary structural member of a sailing ship. Sailcloth paper and nautical imagery follow the theme.


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