Lee Busch Design Inc.

web design
graphic design

branding and
corporate identity

ecommerce and
e-business consulting

branding ©2003 Lee Busch

Client: Carbonfund.org
Category: Services, Non-Profit

Description: logo for a pioneering non-profit that helps consumers and businesses offset or zero out their carbon emissions. Comprehensive branding project also included a web site, collateral and logoware premium gifts.

Client: Cennini/Studio Products
Category: Retail Consumer Goods

Description: logo for a new line of ultra-premium artist materials

Awards: Graphis Magazine, American Corporate Identity

Client: Workscape
Category: B2B Services, Technology

Description: Workscape provides human resources and benefits management via a sophisticated web-based portal. Lee Busch Design orchestrated a successful launch by creating the corporate identity and branding strategy, tag line, corporate web site, printed marketing materials, and trade show booth.

Awards: Graphis Magazine, Print Magazine

Client: Great Point Light
Category: Retail Consumer Goods

Description: A new brand, launched in 2005 by Lee Busch Design, which is an offshoot of Lightwedge, the leading book light producer.

Client: Leading Indicator Systems
Category: B2B Services, Technology, Web

Description: Leading Indicator Systems provides innovative web-delivered predictive information modeling services. Lee Busch Design helped launch their brand and company with a logo that communicates "directions hidden in data". Services included branding, web site design, and printed marketing materials.

Awards: Print Magazine

Client: Centage Corporation
Category: Software, Technology

Description: Centage Corporation publishes the industry-leading Budget Maestro enterprise financial analysis software package. Lee Busch Design rebranded both the company and the product as the foundation of a major product upgrade and brand re-launch. Other services included web interface consulting and design, consumer packaging, printed marketing materials, and trade show booth.

Awards: American Corporate Identity

Client: NorthEast Imaging
Category: Medical, Technology

Description: NorthEast Imaging is a national radiology management company. Lee Busch Design provided them with "future-proof" branding that suggests both analog and digital technologies to carry them from the era of x-ray film through to a computer-aided medical imaging future.

Client: Goodbaker Gourmet
Category: Retail Consumer Goods, eCommerce

Description: After a brand launch engineered by Lee Busch Design in 2003, Goodbaker Gourmet was quickly recognized as the leading line of vegan organic baking mixes. Services included naming, logo design, web site and ecommerce, search engine optimization, packaging design, and trade show booth.

Awards: American Corporate Identity

Client: Media Development Loan Fund
Category: Non-profit, Finance

Description: Media Development Loan Fund (MDLF) is a 501(c)(3) public charity providing loan financing and training to independent media in emerging democracies in Africa, Asia, Latin America, Russia/CIS, and The Balkans. MDLF seeks to secure a strong and independent press in countries with a history of media oppression -- promoting democracy.

Logo Redesign Project

Client: American Corplexx Co.
Category: Consumer Goods

Description: Lee Busch Design helped American Corplexx launch, selling their innovative paperboard home organization tools under the Corrugami brand. Services included, naming, logo design, marketing materials and business strategy.

Awards: Print Magazine

Client: Spirit Technologies
Category: Consumer Goods, Technology

Description: Spirit Technologies specialized in external hard drive and CD storage for personal computers. This logo is based on the concept of the spinning platter common to their products. Services included logo design, consumer packaging and marketing materials.

Awards: Print Magazine

Client: Idea Counselors
Category: B2B Services

Description: New identity for a marketing promotions consultancy.

Awards: American Corporate Identity, Print Magazine

Client: Vinfen
Category: Non-Profit, Human Services

Description: Identity for a Cambridge-based company that provides services for disabled individuals.

Client: WorldStreet
Category: B2B Services, Web, Technology

Description: WorldStreet builds advanced B2B networks. Lee Busch Design created a brand re-launch with a logo that suggested the intersection of worlds coming together. Services included logo design, web site design, printed and electronic marketing materials.

Client: MOCA Systems
Category: B2B Services, Web, Technology

Description: MOCA uses patented artificial intelligence modeling systems to aid the building trades. Lee Busch Design helped launch their brand and company. Services included branding and web site design.

Awards: Graphis Magazine

Client: Pinnacle Capital Management
Category: Financial Services

Description: Pinnacle Capital Management provides comprehensive financial services to the individual investor. Lee Busch Design relaunched their brand with a new logo and marketing materials. Services included branding, web site design, printed and electronic marketing materials.

Awards: Graphis Magazine

Client: Mike Witunski, Print Rep
Category: Printing Services

Description: Logo for an independent print sales rep.

Awards: Print Magazine

Client: Libretto
Category: B2B Services

Description: Logo for a professional business writing service.

Awards: American Corporate Identity

Client: PageWorks
Category: B2B Services

Description: Logo for Boston's first full-service desktop publishing services company.

Client: Kelson
Category: Business Management Services, Health Care

Description: Kelson partners with small group medical practices. Intersecting shapes indicate these partnerships. Design services included branding and marketing materials.

Entire contents © 1993-2007 Lee Busch Design Inc.